We study the still largely unexplored nature and information content of time series of search queries in search engines and information coming up in news. We try to provide (near) real-time information on the preferences of people in their different Internet activities. We call this topic flux.

Topic

a subject of a text, speech, conversation, etc.

from Greek ta topika  'matters of commonplaces'

Flux

1. continuous change 2. the action or an instance of flowing
physics the total amount of radiation, or of electric or magnetic field lines, passing through an area